Promoting Tunisia through TACC

Monday's round table meeting of the Tunisian American Chamber of Commerce provided great insights on promoting Tunisia and Tunisian products ranging from IT to art & handicrafts, to tourism, to agricultural products. Isabel Rioja-Scott, commercial attaché from the US Embassy in Tunis, shared her experience and insights into trade and offered guidance and support to Tunisian companies.

Our meeting was well attended provided for an interesting exchange of ideas about positioning Tunisia and Tunisian products and services. Mr Jerry Sorkin of TunisUSA talked about his experience in the travel and tourism industry, and promoting the rich historical and cultural experiences waiting for visitors to Tunisia. Mr. Samy Achour of Integrated Object talked about his company's success in dealing with some of the biggest names in the petroleum industry in the US. Sadika Keskes of SADIKA Verres Soufflés-Handicrafts showed how her unique, museum quality objects d'art are growing in recognition and reputation.



I used the opportunity to update participants about our project to promote Tunisian olive oil, and suggested our '100% Tunisian' theme might work well for other sectors, too.

There will be follow up conversations to develop 'next steps' based on the Q&A session that followed the presentations, and I look forward to doing whatever I can to support Tunisian companies as they increase their visibility on the US market stage.

My sincere thanks to TACC president Nazeh Ben Ammar, executive director Rafla Mrabet, development coordinator Chéma Gargouri for their invitation and support. I'd also like to thank Associate Dean Ms. Amina Zéghal of the Mediterranean School of Business for hosting the event. I look forward to taking the next steps of this adventure together.