New Food Safety Act Changes Game

As most of you are aware, the FDA’s Food Safety Modernization Act will have a significant impact on companies selling food items to the US. Between October 1, and December 31 2012, all Food Facility Registrations must be renewed, and then registration resubmitted every two years.  FDA will also have new enforcement powers over companies and their shipments to the US to ensure food safety.

In the past, Hamman Marketing Associates has acted as US Agent of Record for FDA facilities registration.  As of Q4 2012, we will no longer accept US Agent of Record assignments.  There are significant legal and financial implications under the new law that force us change our position on this topic.  We are happy to provide a free PDF that highlights the changes you need to know, and our colleagues at Registrar Corp can provide additional important details and guidance on this topic.

Of course, we will continue to support brands entering the US market with integrated marketing communications programs, package design, partner searches and special event promotion as outlined on our website.  We are passionate about helping companies build awareness and take advantage of the opportunities the US market has to offer.  We appreciate our client support in the past, and look forward to serving your marketing communication needs in the months and years to come.