Last week was a wonderful experience for me, or maybe I should say re-experience, because I was fortunate enough to return to Jordan a reconnect with an amazing country and gracious people.
I returned as a guest of the Jordan Exporters Association and Mr. Halim Abu-Rahmeh who hosted a 2-day seminar on the US market and FDA consideration in the food and HBC industry sectors. I'm no FDA expert, but was fortunate to present with with someone who definitely is; Mr. David Lennarz of Registrar Corp.
The seminar spanned two days, March 21-22, and was held at Jordan Enterprise Development Corporation (JEDCO) offices to accommodate the groups in attendance. Private companies, trade associations, and members of the Jordan government were present to learn, exchange ideas and discuss the ramifications of approaching a market as lucrative, yet daunting, as the American market can be.
I extended my stay to visit with old friends and business associates, and to visit with new clients and companies interested in the US market to share our experience at HMA on successes and pitfalls.
We'll visit with the Jordanian delegation at the Summer Fancy Food Show in Washington, DC this summer, and I look forward to once again visiting and working regularly in Jordan.
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