Growers and producers from across Tunisia will converge on the Expo Center in an unprecedented gathering. Representing all growing regions and the myriad varieties of olives—many unique to Tunisia—buyers will have unparalleled access to producers of all sizes, from boutique labels to industry giants.
This follows, nicely, after our trade mission to Tunisia that wrapped a couple of weeks ago. We had a small sampling of the kind of opportunities this event is likely to offer through our B2B meeting that were held at the Ramada Hotel in Gammarth. About 15 growers/producers were on hand to let our US buyers sample their olive oils, and the buyers were able to 'work the room' with great efficiency. The results were beneficial for both buyers and sellers.
Tunisia is the world’s fourth largest producer of olive oil, after Spain, Italy and Greece. Historically, Tunisian olive oil has been sold largely in bulk to European processors who blend it with other oils to take advantage of the fruity fragrance and mild taste of oils from Tunisia. Modern buyers are becoming more sophisticated, however, and there is a growing demand for pure, 100% Tunisian olive oil in its unblended state. Packtec and The Ministry of Industry have programs currently underway to promote 100% Tunisian olive oil in the US and Europe, and this event will support those efforts.
No comments:
Post a Comment