Tuesday, February 23, 2010

Old-Fashioned Business Building

From March 14 – 20, I’ll be leading a group of US olive oil buyers on a trade mission to Tunisia. The trip will be hosted by Packtec and coordinated by my firm, Hamman Marketing Associates. The group includes buyers from all sectors of the US olive oil market including importers, foodservice and retail distributors, online wholesalers and retailers, culinary experts and key retailers.

With all the buzz about social sites and new media, there's no reason to turn your back on old-fashioned face-to-face selling. It's hard to over emphasize the importance of the bonding that takes place on a mission like this.

Use everything at your disposal to build brands and relationships.

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