From March 14 – 20, I’ll be leading a group of US olive oil buyers on a trade mission to Tunisia. The trip will be hosted by Packtec and coordinated by my firm, Hamman Marketing Associates. The group includes buyers from all sectors of the US olive oil market including importers, foodservice and retail distributors, online wholesalers and retailers, culinary experts and key retailers.
With all the buzz about social sites and new media, there's no reason to turn your back on old-fashioned face-to-face selling. It's hard to over emphasize the importance of the bonding that takes place on a mission like this.
Use everything at your disposal to build brands and relationships.
Tuesday, February 23, 2010
Monday, February 22, 2010
US Market Entry Forum
This blog is created as a discussion forum for people interested in bringing products to the US market. Have a horror story? Tell it hear to warn others. Have a success story? Shout it out.
I've had my own share of success and failures, and have used both to refine the way I view the process, and yes, I think it IS very much a process. There are traps galore, and no real shortcuts, but we can work to make entering as smooth as possible.
I've had my own share of success and failures, and have used both to refine the way I view the process, and yes, I think it IS very much a process. There are traps galore, and no real shortcuts, but we can work to make entering as smooth as possible.
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