Tunisia Issues Olive Oil Quality Assurance Statement

There continues to be a lot of buzz in the field about olive oil and quality. The UC Davis report rattled shopper confidence, and made an already consumer-unfriendly category even more daunting. It needed to be done, and consumers should definitely know what’s in the bottle they’re plunking down their hard earned money for.

Even before we launched the 100% Tunisian campaign, it was clear that the big question consumers faced was, “Which olive oil should I buy?” I’ve visited retail outlets with olive oil displays measuring in the hundreds of linear feet. Shoppers can rightly feel indecision paralysis when trying to make their selection.

With quality now on the front burner, selecting a 100% Tunisian olive oil makes more sense than ever. Although historically sold to other countries who blended Tunisian olive oil with their own, Tunisia now controls the fate of more of its oil, and has taken measures to ensure consumers receive the extraordinary oils from Tunisia in their purest, most flavorful and healthful condition right from the start.

First, each grower carefully monitors the production quality of its oils, knowing that before it can leave the country, it must pass stringent government controls. Then each product earmarked for export must pass 1) government chemical laboratory analysis, 2) statistical review by quality control engineers, and finally 3) pass the taste test of an panel of olive oil experts. Only then, can a shipment received the necessary certification and documentation that allows for its export, carrying the 100% Tunisian label.

Consumers and retailers can buy 100% Tunisian olive oil with confidence. For a copy of the ’100% Tunisian Quality Assurance Statement,’ write to us at info@HammanMarketing.com and we’ll forward a PDF via email.